All American Swim is pleased to announce that we have entered into a definitive agreement with The Lifeguard Store, a leading provider in lifeguard swimwear, accessories and facility equipment.
This partnership with the Lifeguard Store based in Normal, IL further strengthens our position in the swimming industry. The combination of The Lifeguard Store's expertise within the lifeguard and facility equipment business with our vast swimming knowledge will provide our customers with everything they will need poolside. This partnership is also expected to result in greater efficiencies and significantly increase our market share.
As will all important business decisions, we will work closely with our customers, vendors and employees to make the integration process as smooth as possible. The integration of both companies will take place over the next several months. Of course, in the meantime our customers will continue to receive the same high quality service, which they have come to expect.
All American Swim will continue to operate under that name, as a DBA ("doing business as") of The Lifeguard Store.
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